The Defenders of Business Value Podcast combines over 30 years of business valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.
For the last 31 years, Ed has dedicated his career to serving small business owners. He is the managing partner of one of the Midwest's largest and most successful business brokerages, having completed over 2,200 deals. He is a certified business appraiser specializing in market pricing for maximum value as well as designated in equipment appraisal. Finally, he is a Certified Exit Planning Advisor and Certified Value Builder to aid in presale exit services.