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Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full – the only show serving B2B SaaS Marketers – host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?
Getting the Most Out of Your PR Agency with Kimberly Jefferson, BLASTmedia
SaaS CMOs: Are you leveraging your PR agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia. Kimberly,...
Your First 30 Days as CMO with Rashmi Vittal, Productiv
In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Rashmi shares the lessons she’s learned when delving into...
Achieving CMO and CFO Alignment with Avnita Gulati, Visa
In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We’ve discussed how marketers can achieve...
The Most-Downloaded SaaS Half Full Episodes of 2021
Another year down and another 12 months chock-full of awesome guests on SaaS Half Full. To end the year, we examined the top-five most-downloaded episodes of the year to...
Getting the Most Out of Your PR Agency with Kimberly Jefferson, BLASTmedia